Ivan Cobos Bernáez | ivanbernaez.com

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Infographics on YouTube five years

June 1

Click on the image to see full size.

Hard to believe that YouTube only has five years of existence. For you did not know, this was the first video to be published:

What would the Internet if there were no YouTube? Must be recognized that users use their services in very different ways: from the teenager who spends a boring Sunday afternoon watching funny videos, to the most prestigious blogger inserting his last lecture in one of his posts.
What will happen in the future? The latest trends on the internet are the geo-location augmented reality and ...
There will be outstanding ... when we want to give us as much five years have passed

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Apple has already sold 2 million IPAD ...

May 31

... And has not been two months since it went on sale. Confident that this new object of desire of the geeks (and not so geeky ) Had something to do with a fact that there had been never: Apple already surpassed Microsoft in market capitalization.

"A revolutionary and magical product at a great price."

What an unbelievable price? E n Apple's own website says that is available "from 479" euros. A lot of the price seems excessive, and even more so considering that we may be talking about an "iPhone steroids." Opponents of the IPAD, and by extension Apple, they often use the argument that the user pays an inordinate amount for the products of this company, if we take into account the costs of production.

And that leads me to think: what is the real price of a product? Is it the money it costs to produce the manufacturer? Or is the maximum amount that customers (in case of Apple fans call them) are willing to pay for these products? A priori, a successful company will be one that gets its goods and / or services sold to the highest price you can afford the market.

Do you think the price excessive IPAD?

Apple beats Microsoft in market capitalization

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Fanta helps you become a community manager ...

May 25

... Or surfers, or DJ. As I am cautious I put the video of the year for those living on another planet

This campaign has provoked a barrage of criticism from the moment of its appearance. Shortly after appearing on TV and had numerous blogs echoing the creative idea of Fanta. What's so much disagreement on the part of many community manager?
It is true that managers of online communities are "on the crest of the wave." Expected to be one of the professions of fashion and that shares certain aspects with the DJ and surf: it is innovative profile, which is related with the attitude of the protagonist of the campaign, doing things nobody had done before.

"A surfer, a DJ and a community manager ...". Looks like the beginning of a joke

While no one doubts the good intentions of Fanta, I think the community manager (profession) have very little to do with the surfers and Djs (life forms). In other words: inclusion in the award of the course as community manager seems forced, and only now be justifiable because it is community manager "as the most".
Fanta's attitude when to introduce this new professional profile is commendable, but I think it is wrong to put it into the same frame creative DJs and surfers. There would have been no controversy if the prize had formed a "surfers, DJs and cool hunters ", or" creative directors, experts in usability and accessibility of these and community managers. "
What is your opinion on this subject?

Find More Fanta Campaign
Read the views of the Spanish Association of Community Managers
Just few minutes of searching to find a lot of blogs that talk about this subject, but leave you with the response from Coca Cola to AERC .

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On mobile marketing in Spain ...

May 17

I found on Yorokobu these interesting statements:

The mobile accompanies you everywhere. A study by Morgan Stanley in February compared with the mobile social networking. Apple Store is seven times less than that Facebook users. At that time was 56 million versus 357 million. And yet there were 2000 million downloads-free and paid-in Apple Store on Facebook while 500 million were

Its author is Sixto Arias, managing director of Mobext Spain, on mobile phones as a platform for sales.

Like changing your appearance, new business models

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Facts that certainly did not know Facebook

May 15

I found this excellent computer graphics in Mashable . Click on it to view full size.

Some data called our attention. For example that psychologists have identified a new disease, the "Facebook Addiction Disorder", related to the intensive use of this social network. Neither knew nothing about the fact that Yahoo tried to buy Facebook in 2006, but could not complete the operation, losing what was perhaps his last chance to outshine Google.

It is also curious that only one person alive is among the five most visited profiles. The first is dead, the second is a fictional character and the third is the actual Facebook.

And you? Did you know any of the information presented to us by the graphics?

[Source: PhD Online Programs for Mashable Mashable . Com]

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Social Media Revolution (Part II)

May 06

Remember this video ? Visiting Rosaura Ochoa's blog I found the second part.
The new version includes updated information because, as we know, the Internet is faster than "real world."
Then I put the parts that caught my attention:

Facebook growing shadow over Google ...

Who would have thought a few years ago?

The speed at which Facebook has grown is amazing ...

... And growing ... Where are its limits?

Consumers can influence the brand, now more than ever.

In the field of eBooks is still much to be said ...

I'm of the daily update ... Do you?

I leave you with the video. Does vertigo, right?

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Spotify becomes more social

Apr 28

"Music is social." Thus began the video that features the característicasde the new version of Spotify:

This application, that many of us have changed our way of listening to music, going to improve much with their new features:

Better integration with Facebook.
Ability to send and receive messages from other users in our inbox.
Add your own music that gives you Spotify.

This release complies with the trend that now dominates Internet: ALL socialize.

For the time, additions of new Spotify have been well received by users but ...

"... Will serve to increase the number of subscribers to the premium service?

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A Simple Switch

Apr 26

"A Simple Switch" is a platform of Philips' environmental awareness.

Any more? It is clear that now "green" is fashionable, and all large firms (and not so great) want to associate their image with attitudes of respect for the environment. But this is not a make-up action: to be within Philips and update the Twitter account of A Simple Switch I have found that companies tell the truth.

Small gestures can make a big difference.

That is: Philips leads by example. Since I perceive that there is a real project, which aims to improve the world with small gestures of the people. For you recycle can be an action you perform almost without realizing it, but if many do the same, and that action becomes a habit, we can change the world.

That's what they want in Philips A Simple Switch: the moment we are creating excitement with the Twitter account, through which we share information about sustainability and the environment. But gradually the strategy will be deployed to achieve effects in the "real world" via the Internet.

I invite you to learn this movement. Worthwhile.

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Tweets Promoted

20 Apr

We all knew that sooner or later, advertising was coming to Twitter. The question, rather than the "when" was the "how." This video, found in esTwitter.com , explains very well the new way of financing of our favorite microblogging service:

Promoted Tweets on Twitter (2) from Twitter Tweets on Vimeo .

Proponents of this system are based on the value of this initiative is not only advertising but also informative. Arguably, Google Adsense is seen by Twitter.