Artificial Intelligence is an integral part of Big Data since it interprets the volume of information collected that would be impossible for a human being to analyze. These programs also help companies make better decisions and take better actions using the available data.

AI technological solutions provide new insights about the company and its audience. To do this, it analyzes the large volume of data to find patterns, trends, and information that may be relevant to the company. It helps predict purchasing attitudes through collecting data from the Internet and social networks so a company can know the probability that someone will buy its product.